✨ Employer Branding Tool ✨

The candidate experience
shouldn't be a black box.

Candidate Pulse gives talent teams real visibility into how candidates feel, where they drop off, and what you can do about it β€” before it damages your brand.

Built with simulated candidate data to explore real-world hiring experience patterns.

0 Candidates tracked
0 % positive sentiment
0 % drop-off rate
0 Avg. response days
↓ Scroll to explore

What is Candidate Pulse?

Candidate Pulse is a self-built employer branding and candidate experience tool designed to bring visibility into what candidates actually go through during the hiring process.

It helps teams understand where candidates drop off, how they feel at each stage, and what small changes can improve communication, reduce friction, and build trust.

Hi, I’m Heeba

I’m an HR professional with a strong interest in candidate experience, recruitment operations, and employer branding. I enjoy understanding how people experience hiring processes β€” not just from a metrics perspective, but from a human one.

This project started as an idea I wanted to explore on my own. Instead of just thinking about it, I decided to build something real β€” combining curiosity, data, and storytelling to better understand how hiring can feel for candidates.

✨ Recruitment isn’t just a process β€” it’s an experience.
And every experience leaves an impression. ✨

πŸ“„

Applied

πŸ“ž

Screening

πŸ’Ό

Interview

πŸ“©

Offer

πŸŽ‰

Joined

✨ Slow response = higher drop-off πŸ“‰ Interviews lose momentum πŸ’¬ Communication builds trust
Where are candidates leaving?

Every exit tells a story. Here's where your pipeline is leaking β€” and why.

Biggest drop-off: Phone screening
38% of candidates who complete applications drop off before or during the phone screen. Most cite "no response within 7 days" as the reason.
Action needed
Interview to offer gap
Candidates report uncertainty after final interviews. A 48-hour check-in message reduces ghosting by an estimated 40%.
Quick win
Application completion rate
Only 72% of started applications are completed. Simplifying the form from 12 to 7 fields could recover 15+ candidates per cohort.
High impact

What this means

  • πŸ“‰ The biggest drop-off happens before candidates reach interviews.
  • ⏳ Delays between stages weaken candidate interest.
  • πŸ’¬ Clear communication improves conversion.
πŸ—“οΈ

Upcoming reminders

Small actions that protect candidate trust.

β˜‘οΈ
3 follow-ups due today
3
πŸ—“οΈ
2 interviews this week
2
😊
1 feedback pending
1
πŸ›‘οΈ
Offer decision due
May 20
Stage snapshot

Candidates at this stage
Conversion from start

Meet the candidates

Filter, sort, and click any row to open their full profile in the side panel.

<
Candidate Role Industry Stage Sentiment Rating Communication % Days
How does communication shape experience?

Timely, personalised communication directly correlates with positive candidate sentiment.

Write with empathy, at scale

Generate warm, personalised messages for every stage β€” so every candidate feels seen and heard.

Personalised Message Builder

Smart templates that put the human back into hiring communications.

Your personalised message will appear here. Select a candidate and message type above, then click generate.

Six things you can do this month

Based on the patterns in this cohort, here are the highest-impact changes your team can make right now.

All reminders

Mock activity across your pipeline

πŸ’¬
Follow up with 5 candidates

Waiting 3–7 days after screening

πŸ“…
Schedule final interviews

3 candidates pending availability

πŸ“
Send rejection feedback

4 candidates waiting for closure

⚑
Speed up screening stage

Average delay: 6.5 days

🎯
Review drop-off reasons

High exits at first interview